Word: hackler
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...than just the family PCs. Plus, the isps argue, networking makes bottom-line sense for many families. "If you're trying to convince someone to buy a high-speed line for $50 or $60 a month, the idea of sharing that line makes that cost more palatable," says Kathie Hackler, an analyst for Gartner Dataquest...
...ambitious approach but one not likely to catch on, says Hackler. For one thing, most consumers are too price sensitive to pay the full cost of a personal visit, and companies usually have to absorb some of that cost, she says. So, short of making those house calls, how do you help the customer who runs into trouble with today's complicated "do-it-yourself" equipment? Simple: keep improving the products and provide effective remote tech support. Sohoware, for one, is working to simplify the installation process, so users won't have to configure each computer...
...Hackler believes some consumers need not only easier installation but also a better reason to network than just sharing Net access--something as simple as connecting speakers in the bedroom to the stereo downstairs. That kind of connectivity, experts agree, is the future of the industry. Imagine that instead of routers and hubs near the computers in the den, you had a souped-up TV set-top box equipped with its own broadband Internet connection and networking capabilities--and that this "gateway" connected not just the family PCs and printers but also the stereo, dvd player and Xbox video console...
...desirable. Buy their products, yes. Offer favorable terms of trade, yes. But don't organize their economies for them by offering Western models of unlimited growth in a finite environment. Multinational corporations that do business in Africa should guarantee that most of the benefits go to Africans. MARK HACKLER Glenview...
...Loyd Hackler, now president of the American Retail Federation, wryly recalled last week that when he was named an assistant to President Lyndon Johnson, great efforts were made to obscure Hackler's own Texas background. L.B.J. was growing sensitive to the observations that Texas people, Texas clothes, Texas food and Texas language were inundating the capital, and so Hackler was listed as being from Oklahoma. It took U.P.I.'s wily White House correspondent, Merriman Smith, to penetrate the ruse by asking: "When did he move to Texas...