Word: hadden
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Students from New York and New England will soon have an opportunity to finance their college education by loan plans outside the University, David B. H. Hadden, an official of the Massachusetts Higher Assistance Corporation, stated yesterday...
...tributes to "Obie," as he is widely and affectionately known, for it was he who drew our first cover 33 years ago (see cut). Obie's "first" for TIME was actually the result of an impromptu loan. TIME'S young founders, Henry R. Luce and Briton Hadden, had asked advertising agency friends for advice on the art layout for their first cover. During this consultation, they decided to use the portrait of a personality outstanding in the current news-a TIME tradition ever since. The figure in the news that week was Joseph Gurney ("Uncle Joe") Cannon, onetime...
...Hadden, who has helped bring TIME a greater dollar volume of travel advertising than any other magazine, has covered some 200,000 miles in the U.S., Europe and Latin America in the past eight years. On a recent 10,000-mile trip to Europe, he noted that the traditional off season is no longer off. Hotel and transportation facilities are still booked up to capacity...
...Hadden's message to the 1,892 delegates was that much of this travel is inspired by news stories about people and places as well as scenic color spreads such as those that appear regularly in TIME. To prove his point, he tested the delegates with a panel of numbered pictures that had illustrated TIME stories. A surprising number of dele gates knew all the answers. Still there were skeptics...
...disprove Hadden's claim that confirmed travelers are more likely than not confirmed TIME readers, the airline executive asked four English-speaking travelers at an adjoining table if any of them read TIME. It turned out that one was a Milan subscriber to our Atlantic edition, and the other three read TIME'S U.S. edition. "What's more," one volunteered, "I've been a TIME subscriber 23 years...