Word: haddens
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TIME has always been regarded as the brainchild of founder Henry Luce. But is it possible that Briton Hadden, the co-founder of TIME, who died in 1929 at the age of 31, was actually more influential in the creation of the magazine than Luce? That's the contention of Isaiah Wilner, 28, the author of the newly published The Man Time Forgot: A Tale of Genius, Betrayal, and the Creation of Time Magazine (HarperCollins). In writing his book, Wilner was given full access to Time Inc.'s voluminous archives. TIME's publishing reporter, Andrea Sachs, spoke with Wilner...
...Wilner: Back when I was at the Yale Daily News, I used to work every night beneath this portrait of Briton Hadden, and it was a very mysterious picture. He had almost a Mona Lisa smile. So I started wondering about who he was. I began reading his old editorials in the bound volumes of the Yale Daily News, and his style in those old papers sounded just like the early voice of TIME. It was very flip, brash, clever, a lot of short sentences. It was full of energy. That's when I started thinking much more seriously about...
...Wilner: I found that Briton Hadden was really the creative genius behind TIME. He came up with the idea in the early stages of his childhood, so the newsmagazine was really something that sprang from his soul. Then he selected Luce to be his partner, and encouraged him to become a journalist after Luce had been fired from his first journalism job. Hadden raised most of the money because he was really the big man at Yale and had the connections, and also was quite a salesman. He hired all of the writers, who were total unknowns, some of them...
...Wilner: The reason for this is that Luce betrayed Hadden. After Hadden died, Luce buried the role that he had played. Luce promised that he would publish a book about Hadden within a year of his death, but he didn't do that. He actually waited 20 years. When he finally did publish the book, it was full of factual inaccuracies. It buried the story that Hadden was the one who had come up with the idea. It left out this very important story of Hadden's will and how he had not wished for his stock in Time...
Founders: Briton Hadden 1898-1929 Henry R. Luce...