Word: haddens
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Such men did not often choose journalism as a career. To most of them, it remained a slightly disreputable profession, attractive to people of less elevated backgrounds--what the press critic A.J. Liebling once called "a refuge for the vaguely talented." But when Luce and Hadden set out in 1923, three years out of Yale, to create a journalistic institution of their own--a new weekly newsmagazine that they had begun envisioning while still undergraduates--they did so not to break from the norms of the world they had known at Hotchkiss and Yale; they did so to bring those...
...Brit Hadden, who had grown up in Brooklyn and was, much more than Luce, a true product of middle-class America, wanted TIME to be the witty, sophisticated, even cynical voice of his generation--something like a newsman's version of H.L. Mencken's popular magazine The Smart Set. But to Luce, TIME had a different purpose. It was to be a vehicle of moral and political instruction, a point of connection between the world of elite ideas and opinion and middle-class people in the "true" America hungry for knowledge...
...Hadden died unexpectedly of a blood infection. Luce, though stunned, took the magazine in his strong hands. From then on, Time Inc. was his company and reflected his view of its mission--a view that intersected, much more successfully than Hadden's probably would have, with the character of the age. So prosperous did the company become that even during the Depression, it could successfully launch two expensive new magazines--FORTUNE in 1930 and LIFE, the most popular magazine in American history, in 1936. By the end of World War II, Time Inc. was one of the largest and wealthiest...
When Henry Luce and Briton Hadden founded TIME 75 years ago, they felt that folks were being bombarded with information but were nevertheless woefully underinformed. They set out to create a magazine that would sift through the clutter, synthesize what was important and preach their cheeky prejudices...
...change from the days when Luce's global agendas infused these pages. The son of a Presbyterian missionary in China, Luce inherited a zeal to spread American values and Christianize the communist world. He was very up front about his approach. In the prospectus that he wrote with Hadden, he noted that "complete neutrality...is probably as undesirable as it is impossible," and he proceeded to lay out a litany of what would be the new magazine's "prejudices...