Word: haddens
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...printing plant. There, in an all-night siege "amid torn newspapers, fried-egg sandwiches and smudged proof sheets," according to a later account, the first issue was put to bed. And yet when the 24-year-old Henry Luce, co-founder of the magazine with Briton Hadden, looked at the result the next afternoon, he was pleasantly surprised: "It was quite good. Somehow it all held together...
Sixty years ago this week, two young Yale graduates, Henry Luce and Briton Hadden, were about to close the third issue of their new magazine, TIME. It must have been difficult to concentrate on the job at hand because the first returns trickling in from Vol. 1 No. 1 were not all that promising. About 2,500 of the first 5,000 newsstand copies, priced at 15?, had gone unsold. One of the other problems was that Roy Larsen, TIME'S first circulation manager, who was to play a role second only to Luce's in the development...
...below." Response, measured in circulation receipts, was slow: $11,486 in March; $17,556 in April; $10,122 in May. But in the second half of 1923, TIME'S average circulation jumped to 18,500, and in October, subscriptions started coming in at a rate that encouraged Luce, Hadden and Larsen to increase the guarantee to 35,000. In 1924, TIME doubled its circulation to 70,000, and just as important, the new magazine began at last to attract advertisers...
...Meek, 85, who as overseas manager of the J. Walter Thompson Co. helped build it into the world's largest advertising agency; in Greenwich, Conn. A former managing editor of the Yale Daily News, Meek was instrumental in helping two of his ex-staffers, Henry Luce and Briton Hadden, to obtain the financing to launch TIME magazine in 1923. Meek, who served on the Time Inc. board of directors for 48 years, joined Thompson in 1925 and expanded its fledgling international operations to 35 offices on six continents before retiring as vice chairman...
...Larsen eventually found a congenial home at Time Inc. He stayed for 56 years, until his retirement last spring as vice chairman. After Briton Hadden died of a blood infection in 1929, Larsen became Luce's right hand in all matters of business. He was LIFE'S first publisher, the godfather of the radio and film March of Time series and the longest tenured president of Time Inc. (1939 to 1960). With the exceptions only of Luce and Hadden, Roy Edward Larsen, who died last week at 80, was the person most responsible for the destiny of Tune...