Word: haddon
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Dates: during 1960-1969
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...even a franchised diet service (Weight Watchers, Inc.) and a franchised system for correcting nocturnal bed-wetting (Enurtone Co.). Recently, the fastest growth has been concentrated in the quick-service food field. It includes such enterprises as the 93-outlet H. Salt, Esq. Fish & Chips operation -whose founder, Haddon Salt, brought the idea from England in 1964-and the 110-outlet hot-dog-and-beer operation called Frank 'n' Stein...
...auto companies have usually gone about that part of their business by confidentially instructing dealers to get in touch with the owners of suspect cars. Then came last September's federal requirement that Washington be notified of all call-backs -and National Traffic Safety Bureau Administrator William Haddon Jr. was soon making all the details public...
Convinced that what Detroit calls "recall campaigns" could no longer be hushed up, General Motors decided to try turning the publicity to its own advantage. Henceforth, decreed G.M.'s top brass, the company would take the initiative away from Haddon by disclosing recall campaigns on its own. Thus, at the same time that registered letters went out to the car owners involved, Pontiac announced to the press last November that it was calling in 16,000 Tempest, GTO and Le Mans cars to correct a suspected steering-shaft misalignment. By February both Chrysler and Ford had adopted...
Less Prominence. The upshot, as Haddon himself observes, is that recall campaigns are "getting much less prominent play." The public and press alike seem to be gradually accepting recalls for what they usually are: routine checkups paid for by the manufacturer, reminders that the automakers are necessarily and honestly interested in safety...
...Haddon Heights...