Word: hadly
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Dates: during 1950-1959
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By the time dinner was served, Hostess Holstein had lost all her anxiety, was as calm and unhurried as if a horde of servants had prepared the meal. That, in fact, was just what had happened. Except for the cooking water and seasoning, almost every bite of the appetizing meal...
How much does the new convenience cost the U.S. housewife? Couples and small families agree that the price is right, but large families often find prepared food portions too small, priced too high to buy in quantity. Gourmet foods are almost uniformly expensive. Yet a U.S. Department of Agriculture study...
Postum was founded in 1895 by a health-food fan named Charles William Post, who invented Postum and Grape Nuts, one of the first cold cereals, built a thriving business in Battle Creek, Mich, before he died in 1914. Later, under President Colby Chester and Chairman E. F. Hutton (who...
Scramble for the Top. Mortimer took the advertising and marketing route upward at General Foods. He became vice president in charge of advertising in 1939, vice president in charge of marketing in 1947. One of the company's postwar problems was frozen foods. General Foods had carried the burden...
Unlike Campbell, General Foods has never had any strong consumer identification as a company, keeps its name in small print on packages. "We felt too much close association would be bad," says Mortimer. "A woman may use Swans Down cake mix but think Calumet baking powder is for the birds...