Word: hadly
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Dates: during 1950-1959
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Ford's hand was forced by a stock prospectus issued by the Ford Foundation, which plans to sell another 2,000,000 shares of Ford stock (worth some $155 million) in order to diversify its holdings. Included in a list of company products was a footnote on Edsel: "Introduced...
For Reporter Brennan the book had been a matter of conscience ever since his nose for news told him that Jake the Barber had no B.O. Said he last week: "People are asking me why I am defending 'that gangster.' Look, here's a poor sucker who...
First to be warmed was the railroad industry. Freight-car loadings jumped 14% for the week to 638,408 cars, the largest traffic since the 697,633 cars loaded in the last week of June. Even the steel industry's biggest and hardest-hit customer, the auto industry, began...
Detroit had expected it for months; last week Ford Motor Co. finally had to make it official. The company dropped its medium-priced Edsel, introduced only two years ago. Said Ford, in a pained announcement: "Retail sales have been particularly disappointing, and continued production of the Edsel is not justified...
Right "Personality." What happened? As it turned out, the Edsel was a classic case of the wrong car for the wrong market at the wrong time. It was also a prime example of the limitations of market research, with its "depth interviews" and "motivational" mumbo-jumbo. On the research, Ford...