Word: hagelshaw
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...sponsored by Chips Ahoy!, which asked students to confirm that there really are 1,000 chips in each bag, or Kellogg's, which had kids make sculptures out of Rice Krispies and melted marshmallows. "Is it proper for public institutions to become salespeople and build brand loyalty?" asks Andrew Hagelshaw, senior program director at the Center for Commercial-Free Public Education in Oakland, Calif. "Advertisers realize that schools are the perfect place to develop new markets. Kids can't switch the channel...
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