Word: hahn
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Last week the changes came. American's directors filled the board chairmanship which had been unoccupied for 20 years, by moving 72-year-old President Vincent Riggio into it. Into his place they boosted Vice President Paul M. Hahn, 55, a protege of American's late, fabled George Washington Hill, whose brassy salesmanship and irritating radio commercials had put Luckies on top in the first place...
...Hahn had first worked with Hill when as a Wall Street lawyer, in 1929, he defended American against Federal Trade Commission complaints about Lucky's advertising claims (see above). Hill was so impressed by Hahn's work that in 1931 he brought him into the company as his assistant with the title of director...
...request of ex-Law Partner Louis S. Levy, Hahn arranged a $250,000 loan for Levy from Adman Albert D. Lasker, president of Lord & Thomas, which had American's account. When it came out, in 1939, that the loan had found its way to Federal Judge Martin T. Manton, who had decided a stockholder's suit in Hill's favor, Manton was convicted of bribery and Levy was disbarred. The court exonerated Hahn, saying he had been guilty only of "poor judgment" (TIME...
...Hahn had proved himself so able a booster of sales that Hill moved him into the presidency of American's biggest subsidiary, the American Cigarette & Cigar Co. There, Hahn took on American's new, king-sized Pall Malls and pushed them so vigorously that they started a U.S. fad for longer cigarettes. In ten years Hahn has pushed Pall Mall from eighth place to fifth-in all U.S. sales, according to trade reports. Even last year, when Lucky's sales slipped, Hahn boosted Pall Mall's 21.4%. Directors hope he can do the same for Lucky...
...Degree of Prudery, by Emily Hahn...