Word: hahnemann
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Dates: during 1960-1969
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Something for Sportsmen. What really saved BMW was a management shuffle in 1961-62. The new team included Director Paul Hahnemann, 53, in charge of production and sales, a former Opel man. Looking for a car with popular appeal, he discovered a wide space between the cheap small cars and fat sedans, decided to move into the middle-price range and catch buyers willing to pay a bit more for styling and speed. On the road since 1962, the "New Class" line of cars, so named for its appeal to the modern German, comes in four basic models...
...concentrate on the New Class category, sold BMW's interest in an airplane-engine plant to put all resources behind the new car and motorcycles. In 1962, the company sold 43,000 cars and 4,300 motorcycles. Last year sales were 71,274 and 9,071 respectively. For Hahnemann, a stocky man who wears slacks and an open shirt to board meetings, it is all good fun. He says: "I bring a sportsman's attitude to business. Business is a game for sportsmen...
Without such treatment, Dr. Stamler told a symposium at Philadelphia's Hahnemann Medical College, 17% of men die within five years after a single, uncomplicated heart attack; 71% die after a more serious attack or a succession of attacks. After five years on Premarin, the corresponding death rates were 7% and 27%. But dosage is critical. Dr. Stamler warned against giving Premarin within three months after a heart attack, advocated building up in stages after that from 1.25 mg. to 5 mg. a day. Los Angeles' Dr. Jessie Marmorston reported that she got good results (TIME, June...