Word: haider
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...well as in the world, with 1967 sales of $20 billion and net earnings of $1.6 billion. But Ford Motor Co., which had been No. 2 in national standings, fell to No. 3. Moving into second place behind G.M. was Standard Oil (New Jersey). Sales under Chairman Michael Haider (TIME cover, Dec. 29, 1967) were $13.3 billion last year, or nearly $2.8 billion higher than Ford's. Two other corporations among the top ten also moved up. IBM, with sales of $5.3 billion and a lock on the biggest part of the world's computer sales, climbed from...
Daring to Be Different. Innovations like Esso Europe fascinate Jersey executives because Haider, as a 38-year veteran of a longtime conservative company, might have been expected to go by the well-thumbed company book. But in the course of his career, Haider has often dared to be different; living in an Oklahoma oil camp in the 1930s, he was the only employee who stubbornly refused to cut his lawn at company orders, and was nearly fired...
...Haider was born on a North Dakota wheat farm, moved with his family to California as a teenager. He got his chemical-engineering degree at Stanford University ('27), before long was working for a Jersey affiliate called Carter Oil, where one of his early laboratory assignments was to check the quality of helium gas for use in dirigibles. Jersey prefers that its men not put down roots, and Iron Mike never really has. He bounced around the Southwest, moved from New York to Florida to Canada, where in 1947, as Imperial Oil's production boss, he brought...
...Haider today is a combination of grit and polish. He hates cold weather from his tours in Canada, speaks acceptable Spanish from his connections with Latin America. He enjoys opera, frequently attends performances in New York with U.S. Steel Chairman Roger Blough, another buff. On business trips, he likes to get up a Cajun card game known as Bouree, a variety of pitch in which pots get increasingly more costly. He seldom loses at Bouree, but he can afford it if he does. For running its global empire, Jersey Standard last year paid him $395,833 in salary and bonuses...
...Third Power. Haider, and chief executives like him, will be needing all the polish they can muster in the year ahead. The pace of U.S. globalization is so vigorous that other nations are increasingly concerned and cantankerous about it. "Actually," says Csf.'s Danzin, "there is no European government strong enough to prevent an American company from dominating a market." Jean-Jacques Servan Schreiber, whose book The American Challenge describes the problem and has become a runaway bestseller on the Continent, prophesies: "The third industrial power, after the U.S. and the Soviet Union, could easily be in 15 years...