Word: hairdoed
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...humor and Madison Avenue mythology explore hard-sell claims to product superiority. The agencies have created an unearthly band of mnemonic miracle-makers-a White Knight, a Green Phantom, Josephine the lady plumber, Mr. Clean the bacteriophobic eunuch, and the Man from Glad, who is gussied up in platinum hairdo and white trench coat. In one ad, a failing used-car salesman takes a dollop of Listerine mouthwash, and customers start buying without waiting for the sales pitch. In another commercial, a bespectacled, frumpish old maid uses Ice Blue Secret deodorant and is transformed into a glamorous beauty; presumably, even...
...style is called either Belle Époque (after turn-of-the-century coiffures), or "Oscar's hairdo" (after Designer Oscar de la Renta, who put topknots on all the models at his spring collections last month). Mr. Kenneth finds the look soft, romantic, and most important, "not terrifying to a man. To him, it looks as if it's all up there with just one pin, and he's got to think 'If only I can find it, in a matter of seconds it will all be out on the pillow...
...Killing of Sister George features the face of a woman into whose leonine hairdo is woven a nude female figure. Some papers ran the ad intact; some performed surgery on the figure's silhouetted breast. In Chicago, the Tribune, Daily News and Sun-Times all added lines of camouflage to comb out the hanger...
...cautious. She seems apprehensive." He attributes this to her attempt "to identify with the voter. The average voter doesn't want to be able to identify with the First Lady. He wants to look up to her." To put Pat on the proper pinnacle, Beene suggests a severe hairdo and tailored clothes in muted, neutral colors. Tailoring is evident in the waist-coat-and-shirt effect that Beene created in his evening gown for Mrs. Nixon...
Dressed in a blue blouse and grey skirt and wearing a new, close-cropped hairdo, Folk Singer Joan Baez looked more like yesterday's gym teacher than today's pop protester. She was beginning to sound different, too, as she conducted a press conference prior to an L.A. one-night stand. On campus demonstrations: "Downright silly. You don't accomplish anything by breaking in and smoking the president's cigars." On the convention demonstrations in Chicago: "Really filthy." On politics: "It is patronizing for white liberals to swing along with the Black Panther Party...