Word: haire
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Dates: during 1950-1959
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Trembling with fatigue from the top of her platinum-blonde hair to the tips of her dainty little (size 5) shoes, the onetime idol of 2,000,000 G.I.s faced newspaper photographers one night last week in a cramped backstage office of Manhattan's garish Latin Quarter. "Let's have a leg shot, Betty," shouted a cameraman, and gamely she snaked out one of the most celebrated gams this side of Marlene Dietrich. "Spread open your dressing gown," snapped one photographer. "You look like you only...
...western hero of the period bore little resemblance to the sweet-smelling show-business variety of latter days. He was literally ''wild and woolly and full of fleas/And seldom curried below the knees." Instead of skintight pants and store-boughten fumadiddle. he wore a pair of wide "hair pants." cut straight off the cow. He stank of bear grease and was usually crawling with "pants rats," as he called his lice. He slept with whores and Indian squaws, because there weren't many other women around, and whenever he got the chance, he got bear-eatin...
...fast draw. Times without number they blasted holes in their own britches, and one of them, while poking his hat brim with a pistol, accidentally shot his own sideburns off. They became the prima donnas of horse opera, and sometimes it seemed as if they would rather pull hair than triggers. "Oh, Hugh O'Brian doesn't matter," Dale Robertson sniffed recently. "He's just a itty-bitty fella." And Hugh O'Brian is disgusted with Audie Murphy. When Hugh offered to bet $500 that he could beat anybody in Hollywood to the draw, War Hero...
...latest thing at Sears, Roebuck is hair mail. Out from Sears in discreetly unmarked white envelopes all this month went 30,000 catalogues devoted wholly to its new line of men's "career-winning toupees." They ranged from the close-cropped Ivy League crew cut to the long-haired Hollywood model. Balding buyers measure their crowns with a tape sent by Sears, outline their open spaces on paper, pay $109.95 to $224.95 for a toupee-20% down, the rest in six installments. With proper care, which means alternating it with a second wig and sending it back to Sears...
Sears estimates that 350,000 U.S. men wear hair pieces (also known as rugs, mats, doilies, divots), and that 15 million could use them. Sales were short until makers started advertising hair pieces in major magazines and newspapers five years ago. Since then, annual sales of such bigwigs as Hollywood's Max Factor & Co., Manhattan's House of Louis Feder Inc., and Joseph-Fleischer & Co. (Fleischer will make the Sears toupees from imported hair) have climbed close to $1,000,000 each. Total U.S. sales are estimated at $15 million a year. Says Louis Feder, a wigger himself...