Word: haire
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Dates: during 1950-1959
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...wear. Her medical history is solemnly taken ("Any operations? How many children?"). After doing exercises in front of a mirror under direction of a Ph.D. from Vienna ($12), she hops into a 3O-minute bubble bath with froth 3 ft. high ($5). Her skin is then defuzzed of superfluous hair by a wax treatment ($26). She can have an infrared treatment ("Detoxicates-very effective after a good drinking night") at $10 or a paraffin application at $15 to lose a pound or two. Then comes a facial, in which her face is coated with cream ("Voilaá, I begin"), massaged...
...called Maine Chance, one in Maine and one near Phoenix, Ariz. (made more famous by Mamie Eisenhower's two-week stay last spring). At the Maine Chances, described by Elizabeth as "magic isles where cares and worries vanish," patrons not only get treatments for their face, figure and hair, but live an austere life that rules out fatty foods and liquor (if they are overweight), involves daily exercise and sports instruction. Cost: from $400 to $600 weekly, depending on accommodations...
Artistic Disorder. While industry leaders set the fashions in products, fashions in women's grooming are set by a different, more remote breed. U.S. women wait anxiously on the decrees of such men as Antoine, aging (seventyish), wavy-haired dean of U.S. hair stylists, who has turned more heads than a nation of Casanovas. From his headquarters in Paris, Antoine lays down the law for the 48 Antoine salons that are part of Seligman & Latz, the nation's largest beauty chain (292 salons). He is responsible for the page boy, the pompadour, the Italian cut, the tousle...
...appearance so highly that Athenian magistrates fined sloppy women. In Imperial Rome, women blackened their eyelids, whitened their skins with chalk or white lead, used animal fat and eggs of ants to treat their skin. Ovid scolded his mistress: "Did I not tell you to leave off dyeing your hair? Now you have no hair left...
...18th century, cosmetics and perfumes had become so popular that the English Parliament passed a law declaring that any woman who "shall impose upon, seduce and betray into matrimony any of His Majesty's subjects by virtue of scents, paints, cosmetic washes, artificial teeth, false hair, iron stays, hoops, high-heeled shoes, or bolstered hips, shall incur the penalty against witchcraft, and the marriage . . . shall be null and void...