Word: haire
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Dates: during 1950-1959
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...would
have been willing to marry for the sake of having children, but could
not bear the thought of heterosexual intercourse.
...Ovid, The Art of Love With a clink of vials and a wafting of odors, the mysterious rite begins. It is 6:45 a.m., and her husband is still abed, but pretty Mrs. James Locke sits before a mirrored table in her three-room San Francisco apartment, her blonde hair covered by a filmy nylon cap. Over an array of multiscented bottles, sticks, jars and tubes, Jean Locke hovers like an alchemist. She cleans her skin of night cream, anoints it with icy water - and for one brief moment shows her true face. Then, slowly, comes the metamorphosis...
...Helen Neushaefer's Torrid and Pink Pas sion; such creams as Max Factor's Cup of Youth and Helena Rubinstein's Tree of Life. It lends mystic significance to a word such as moisturizing and nurtures a euphemistic cant in which reducing becomes slenderizing, dye becomes hair color, and diet becomes menu plan. Its slogans have entered the language: "She's lovely, she's engaged, she uses Pond's"; "The Skin You Love to Touch"; "Which Twin Has the Toni...
...firm. But the beauty business has turned it to advantage by bringing out new products in the twinkling of an eye. The home permanents (led by Toni) threatened to empty the beauty shops. The short, or poodle, haircut filled them up-and home-permanent sales slumped 29% last year. Hair coloring, hardly respectable a few years ago, has grown into a $35 million do-it-yourself business and a $200 million beauty parlor market; three women in ten now tint, rinse or bleach their hair...
...emphasis on speed and convenience has attracted millions of new customers. The oldtime mudpacks have been replaced by Pond's 37-second face cream; Mrs. Potter's walnut-juice stain, a turn-of-the-century hair dye, has given way to Roux's five-minute hair rinse. The squeeze bottle and the aerosol container have revolutionized the use of old products, led to new ones, e.g., hair spray, which has grown to an $84 million business in only seven years...