Word: hairs
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Dates: during 1960-1969
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Americans, he is of mixed Spanish and Indian blood, with liquid brown eyes, deeply bronze skin and thick, jet-black hair. He was born on an 80-acre farm in Arizona's Gila Valley near Yuma, where his parents tried to scratch a living from the arid desert earth. Chavez met racial hostility early in daily rock fights between Anglo and Chicano kids at the village school...
...Nope. 'Course, there's another thing you got going against you. Lot of people are suspicious--Uh!--of you kids with long hair and bell bottoms...
...come on. Besides, I just--ouch!--got a hair...
...asset. His agency now bills an estimated $1.5 million a year from accounts that include Kent, Newport and True cigarettes, Wayne-Gossard Corp. and the Joe Louis Milk Co. His ads are characterized by what he calls "a pride in being black." One magazine layout for Afro-Sheen, a hair preparation that is supposed to enhance the natural, curly look, carries the headline: "A beautiful new product for a beautiful new people." That is quite a change from the wording of older ads for cosmetics intended to bleach skin and straighten hair...
...doubt that we could do a commercial that would relate to a person over 40," he says. "Blacks over 40 still cut their hair short. I can't tune in on their thinking...