Word: hairs
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Dates: during 2000-2009
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...waved at home has made consumer-products giants like Procter & Gamble (P&G) and Johnson & Johnson (J&J) snap to attention. After all, these devices have the potential to snare a sizable chunk of the estimated $24 billion that Americans spend to rejuvenate their faces and remove unwanted hair. Seeing synergies with its Neutrogena brand, J&J jumped into self-dermatology in 2004, signing an exploratory multiyear licensing deal with the $120 million company Palomar Medical Technologies to develop, test and commercialize light-based aesthetic devices that can treat wrinkles, cellulite and acne. "We have the potential to penetrate...
...exfoliators billed as microdermabrasion kits, and antiwrinkle creams that mimic the effects of dermatologist-delivered aesthetic fillers, this is different. These new treatments are scaled-down versions of the light-based devices used by dermatologists to treat skin ailments, all designed so that a consumer can use them. Even hair removal via an at-home laser is on the table. Leading the way: Zeno and ThermaClear, two FDA-approved antiacne devices already on store shelves. Most other products are still in development. "This trend is going to change the way consumers get cosmetic treatments," says Rick Krupnick, CEO of Light...
Meanwhile, P&G's Gillette inked its own agreement with Palomar, which is based in Burlington, Mass., to develop and market a hair-removal device for women to use at home. Then last February, under the guidance of president Susan Arnold, who previously headed the company's beauty and personal-care division--a group that added more than $20 billion in sales to P&G's top line last year--P&G invested an additional $1.5 million in the project after the product got FDA over-the-counter clearance. Days later, P&G also signed a joint agreement to develop...
...these self-treatments might entice consumers who want to do something but can't afford to. Eventually they'll be hooked, goes the argument, and visit physicians for more. Says Dr. Bruce Katz, director of the Juva Skin and Laser Center in New York City: "It's just like hair color. Sure, you can do it yourself, but you won't get the same result you'll get in a hair salon." Then again, home hair coloring is worth $9.8 billion a year worldwide, which is no blemish on anyone's books...
...that joint, tendon or organ you're there to fix. And skin has many amazing properties: Gain 200 pounds and the number of square yards of your skin may nearly double. Your skin regulates body temperature, changes color to prevent radiation damage, oils itself, feels, grows hair and emits all kinds of sexy pheromones. But the wonders of dermatology are not why, after tens of thousands of them, I still pray a little before each skin incision. There's another thing about living skin when you cut it: It heals...