Word: hairs
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...Interestingly, women apparently aren't as fearful of the negative professional implications of gray as the personal ones. Clairol research reports that the 71% of women who dye their hair do so in order to "look and feel more attractive." Another powerful motivator for gray-haired women to dye, according to Clairol's in-house creative director of color and style, Marcy Cona, is to live the fantasy that they're still 30 or 35 instead of 45 or 60. But rather than sell it as a fantasy or a lie ("Is it true blonds have more fun?"), the postmodern...
...Emmylou Harris, the 60-year-old country-rock singer, who has worn her hair gray since her 30s, makes a great case for the real me being just that: real. All men find a "certain attractiveness to being natural," she told me when I interviewed her for my book Going Gray. "When it gets down to the nitty-gritty, when people start getting to know one another and you get into the realm of real human interaction, people want to be interested in the person whom it is comfortable to be with and who is passionate about life...
...book, I decided to make myself a guinea pig and put gray hair vs. brown hair to the acid test on Match.com. I assumed that if I accurately reported my age and posted first a photo of myself with gray hair and then, three months later, the same image with brown hair, that the photo with brown hair would be deemed more attractive by more of the Match.com...
...couldn't have been more wrong. Among Match.com-ers in New York City, Chicago and - most shocking of all - Los Angeles, three times as many men were interested in going out with me when my hair was gray as when it was dyed. This blew my mind. Maybe the men sensed that if I was being honest about the color of my hair, I'd be more accessible and easier to date. Or maybe the gray made me stand out from the overwhelming majority of Match.com women my age who color their hair...
...Coloring hair has been intermittently fashionable for centuries, from Egyptian henna to the white-powdered wigs and hair of the 18th century. But it wasn't until the 1950s - when the baby boomers were being born and big cosmetics marketers introduced easy dyes for home use, advertising them on the new mass medium of television - that American women began to dye their hair en masse. Until then, women who colored their hair risked being considered trampy adventurers. Clairol's 1956 advertising - campaign slogan "Does she or doesn't she?" was specifically designed to remove the stigma attached to Mae West...