Word: haiyan
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...after he shaped a floundering garment workshop into a flourishing business, Bu Xinsheng of southern Zhejiang province was hailed in the Chinese press as a "trailblazing entrepreneur." His Haiyan plant became an obligatory stop for visiting bureaucrats and journalists...
Five years ago, morale was bad and production worse at the tiny Haiyan shirt factory in Zhejiang province, 69 miles from Shanghai. The enterprise was in such dire condition that workers who were ready to retire could not do so because of an empty pension fund. The value of the plant's assets totaled only $10,000, and profits rarely topped...
...Today Haiyan is one of China's fastest-growing garmentmakers, with a labor force of 630, assets of $817,000 and 1983 profits exceeding $242,000. The state-owned factory's success is the result of a new policy by the Chinese government that has given virtually unheard-of powers to managers in consumer-goods industries, including expanded rights to hire and fire, to lay down work rules and to award bonuses for good performance...
...Chinese thus hope to develop more badly needed consumer industries by encouraging enterprising managers who know how to use the new freedoms to create profits. The transformation at the Haiyan shirt factory is the work of one such man, Bu Xinsheng, 52, its manager. The son of a Shanghai tailor, Bu started sewing shirts at the factory in 1956, and moved up in the ranks by earning a reputation as a hard-driving worker. When industry officials decided in 1979 that the factory needed revitalizing, they tapped...
With such struggles behind him, Bu continued to revitalize the company. He has introduced benefits like subsidized housing, and even composed a company song. Now he is working on marketing approaches that have included adding new colors and giving Haiyan shuts their first brand names: Tangren (Tang Dynasty Man), Shuangyan (Double Swallow) and Sanmao (a character in a popular cartoon strip). Says Bu: "When I die, I want no wreaths, just the logos of these shirt brands placed on my box of ashes...