Word: hakuchi
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...Japan, where the tube is derisively known as Ichi Oku So Hakuchi (for 100 million idiots), TV time is now so highly prized that spots are usually limited to 15 seconds each or to "crawl along" slogans that slither along the bottom of the tube even as the program goes on. Though Japanese pain-killer commercials are forbidden by Japan's strict food and drug laws to show pain and happiness in the same sequence, these same ads have helped television ad revenues to double to $300 million in three years...
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