Word: hakutsuru
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...quality might account for falling sales. Some breweries, including many in Kobe's Nada ward?sake central for centuries because of its pure mountain-spring water?are trying to reach younger drinkers with products like low-alcohol, low-calorie sake, while also appealing to Japanese nostalgia by encouraging visits. Hakutsuru, the No. 1 brewery, has preserved its 1743 kura as a museum to showcase ancient sakemaking methods...
...quality may account for falling sales. Some breweries, including many in Kobe's Nada ward--sake central for centuries because of its pure mountain-spring water--are trying to reach younger drinkers with products like low-alcohol, low-calorie sake, while also appealing to Japanese nostalgia by encouraging visits. Hakutsuru, the No. 1 brewery, has preserved its 1743 kura as a museum to showcase ancient sakemaking methods...
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