Word: halal
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Dates: during 2000-2009
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...What's astounding is how long it took for any of France's numerous makers of halal food products to embrace this kind of mass marketing. Studies done by ethnic-marketing consultancy Solis Conseil in Paris estimate that French Muslims currently purchase about $5.7 billion worth of specialized foodstuffs and related products - a market that's been increasing nearly 15% annually for almost a decade. Solis has also found that nearly 94% of all Muslims in France with North African roots - by far the largest group of Muslims in the country - buy exclusively halal food. A recent poll...
...Bendali, director of Solis Conseil. "Zakia's timing makes good sense because people tend to be short on time during Ramadan and will use prepared dishes along with fresh food for meals. And when you consider the size and value of this demographic, using mass-market methods to promote halal products becomes logical...
...lather in July when one woman demanded the right to swim in a burqini - a one-piece that resembles a wet suit - in a public pool that denied her entrance. Given that, it's little wonder that the approval - or disinterest - that the French public has shown the Zakia Halal ads has been a source of contentment and relief to many French Muslims. (Read "Halal: Buying Muslim...
...much negativity has recently been attached to so-called Muslim topics that there's a certain satisfaction that ads for halal products are being greeted as normal," Bendali says. "After so many years of being ordered to integrate into French society and culture, Muslims are interpreting the reaction to these ads as a sign that integration may finally be working in both directions. It appears the rest of France is starting to regard things like halal food as part...
...fact, it has been for quite a while - though marketers and distributors have tended to keep quiet about it. For most of the past decade, France's main supermarket chains have carried halal food to keep up with demand from consumers. That has increased so much that those supermarkets have recently launched their own halal brands to rival those of food groups - and are beginning to display them in dedicated halal sections as they have kosher food for years. (See pictures of a personal view of Muslim modernity...