Word: halal
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...often heard after 9/11: that Muslims hate the Western way of life, with its emphasis on choice and consumerism. The growing Muslim market is a sign of a newly confident Islamic identity - one based not on politics but on personal lifestyles. "Muslims will spend their money more readily on halal food and products than on political causes," says Zahed Amanullah, European managing director of the California-based Zabihah.com, an online guide to the global halal marketplace...
Like many Muslim Americans, Amanullah grew up eating Jewish kosher food in order to conform to Muslim strictures on animal slaughter. But increasingly, there's no need for Muslims to go kosher. Zabihah offers tens of thousands of reviews of halal restaurants, from fried chicken joints in Dallas to pan-Asian restaurants in Singapore. Says Amanullah: "We can't keep...
...dazzling range of new products and services also reflects the seismic social changes under way in the Muslim world. One of the reasons why halal frozen food, lunch-box treats and quick-fix dinners are growing in popularity is that many more Muslim women, from Egypt to Malaysia, have full-time jobs...
...keep growing, halal firms know they can't simply rely on religion. "Ideology does not fit within a consumer mindset," observes Amanullah of Zabihah.com. "At the end of the day, people will not buy halal simply because it's halal. They're going to buy quality food. Ideology doesn't make a better-tasting burger, a better car, or a better computer." But it sure makes a powerful marketing pitch. With reporting by Shadiah Abdullah / Dubai...
...numbers ... 16% - Halal's share of global food industry $632 billion- Annual halal food market 1.6 billion- Worldwide Muslim population...