Word: haldeman-julius
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Died. E. (for Emanuel) Haldeman-Julius, 62, publisher of the famed, cut-rate (icy) "Little Blue Books"; by accidental drowning; in Girard, Kans. An outspoken socialist, agnostic and advocate of companionate marriage, in 32 years he sold more than 300 million copies of his books, ranging from Essence of the Bible to The Art of Kissing, made a small fortune, but failed to report $75,000 of it, was appealing a six-month jail sentence for income-tax evasion when he died...
...federal district court jury in Fort Scott, Kans. found Publisher Emanuel Haldeman-Julius (10? Little Blue Books) guilty on two counts of income-tax evasion: 1945, when he reported an income of $9,000 instead of $60,000; and 1947, with $8,000 rather than...
Word has come from E. Haldeman-Julius, of Girard, Kansas, publisher of the famed Little Blue Books, that TIME'S Press story on him in the Aug. 8 issue produced a fine response. "I must have heard from two thousand people by now," he said. "People wrote ordering books, sending in manuscripts, asking for racks full of books to sell. I heard from French Morocco, Brazil, and everyplace...
What's in a Name? Since Oscar Wilde and Omar Khayyam went to work for him, Haldeman-Julius has also taken on Plato, Dante, Tolstoy, Goethe, Sir Arthur Conan Doyle, Ralph Waldo Emerson and Tom Paine. But the big names are rarely the biggest drawing cards. De Maupassant's Tallow Ball sold only a poky 15,000 copies a year until Haldeman-Julius re-christened it A Prostitute's Sacrifice (it jumped to about 55,000 a year).* The bestselling Blue Books are those on sex, psychoanalysis and self-improvement; Haldeman-Julius has them written to order...
...format, Haldeman-Julius tried the same boob-catcher with another De Maupassant classic, Room No. 11, the story of a two-timing wife. His new title: What Happened in Room...