Word: haldeman-julius
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...most people suppose. Reprints, at 39? to $2.49, total at least 10,000,000 copies a year. Biggest sellers: Grosset and Dunlap and Garden City (about 3,000,000 each). Another 10,000,000 is added by the nonprofit-making National Home Library's "Jacket Library" (15? & 25?), Haldeman-Julius' Little Blue Books (5?), Whitman Publishing Co.'s 10? Woolworth items such as Snow White...
Popular adult education has a curious affinity for numbers. Charles William Eliot struck the public fancy with his "five-foot shelf," Emanuel Haldeman-Julius makes hay with "five-cent" pamphlets, many have sold "15 easy lessons." Since last March the newest of these enterprises, the National Educational Alliance, has been offering as a short cut to learning 57 courses at 1? a lesson. By last week it had a good round number to boast about -250,000 students...
Sued. Emanuel Haldeman-Julius, 44, author, agnostic, publisher of Little Blue Books (5?); by Marcet Haldeman Haldeman-Julius, authoress, actress; for separate maintenance and $125, 000, which she claims she has advanced to her husband since their marriage in 1916. Other charges: cruelty, desertion...
About the time the U. S. entered the War, Publisher Julius A. Wayland of the Appeal committed suicide. Emanuel Julius succeeded him, changed the name of the paper to The National Appeal, endorsed the War, lost most of his remaining Socialist following. The Appeal, appealing to no group, faded out. But Publisher Julius remained in Girard, married Marcet Haldeman, daughter of a local bank president, changed his name to Emanuel Haldeman-Julius. To keep his presses turning he issued twelve little 5? books, classics of Socialist literature. Those were to be the nucleus of his famed...
Little Blue Books which have made E. Haldeman-Julius rich & famed. In 1923 the Appeal became Haldeman-Julius Weekly; in 1928, The American Freeman. Few knew it existed. Even last autumn when it began flaying Herbert Hoover, it attracted less attention than in McKinley's day. What it needed was publicity. Last week an obliging Post Office Department presented it with nationwide notice by confiscating the July 15 issue as "treasonous matter." Announced reason: an article headlined, WHY DON'T THE WORKERS RAISE HELL? Flaying the Unemployed for cowardice the article demanded: "Can any one . . . visualize a Texan...