Word: haldeman-julius
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...Haldeman-Julius of Girard, Kan., publisher of the famed "Little Blue Books" at 5c each (provided one buys not less than a dollar's worth), last week advertised...
...going to stop because I must give my full attention to my immensely successful Haldeman-Julius Monthly-The Enterprise of Bringing out 842 Good Books has been Sensational-over 75,000,000 sold in Five Years...
Skeptics muttered. "Can it be?" said they. "With 842 books edited, set up in type-only needing advertising and the grinding of the printing press to sell the output-can it be that Mr. Haldeman-Julius cannot spare the time to sell them? Can it be that the Halde-man-Julius 60-page monthly magazine with a circulation of 400,000 must have all of Mr. Haldeman-Julius' time? Can it be that the Little Blue Books-of which 75,000,000 have been sold in five years-can no longer be sold in sufficient numbers to be profitable...
...likely that there will still be a limited number of books remaining for sale after June 30. It is possible that there will be such an overwhelming demand -so many outraged protests from citizens at seeing the Nation deprived of such a valuable source of reading matter, that Mr. Haldeman-Julius will be reluctantly persuaded to continue publishing them for a 'limited time...
TIME has referred Subscriber Lavery's criticism to Subscriber E. Haldeman-Julius and awaits a reply...