Word: haldeman-julius
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...issues of your magazine, I have noted the advertisement of the Haldeman-Julius Co. of Girard, Kansas. Of the list published in TIME, 14 of the first 21 books are sex books. Then again, scattered throughout the rest of the list, one finds many more books on sex, morality and women. Furthermore, if one were to purchase some of these books, he receives for months afterwards a bi-weekly newspaper (socalled) full of advertisements on these sex books...
Know Thyself appears in about the same size as Life, with a cover of about the same material as The Tale Review. It deals with evolution, psychoanalysis, sex, philosophy. The first issue is signalized by three leading contributors: William J. Fielding, E. Haldeman-Julius himself and Napoleon Bonaparte...
...Haldeman-Julius contributed an article on Culture and the Workers in which he declared that taste does not follow class distinctions. He based his argument on the popularity of his " Pocket Series " of books, chiefly reprints of literary classics. Mr. Haldeman-Julius has sold over 30,000,000 of these in three years.* The best seller of the group is Plato's Trial and Death of Socrates. Said Mr. Haldeman-Julius of the working man and these volumes: "He can read the biography of a great man while riding to work; can learn the gist of Chinese philosophy during...
...cover of the first issue Mr. Haldeman-Julius said : " We are proud of this beginning, but we are not going to settle back with a satisfied...
...price of the Pocket Series did not, as had been announced in advertisements, rise from 5¢ to 10¢ a volume on June 30. The importation of paper from Europe and new presses enabled Mr. Haldeman-Julius to continue the sale of his books at 5¢ each...