Word: haldeman-julius
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Dates: during 1923-1923
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Know Thyself appears in about the same size as Life, with a cover of about the same material as The Tale Review. It deals with evolution, psychoanalysis, sex, philosophy. The first issue is signalized by three leading contributors: William J. Fielding, E. Haldeman-Julius himself and Napoleon Bonaparte...
...bright-faced, cheery, helpful youngster," so said E. Haldeman-Julius, Henry Ford of publishers, about Vol. I, No. 1, of his newest magazine venture (15 cents a copy, $1.50 a year). Over each of its pages it bears the heading: "KNOW THYSELF, GIRARD, KANSAS...
...Haldeman-Julius contributed an article on Culture and the Workers in which he declared that taste does not follow class distinctions. He based his argument on the popularity of his " Pocket Series " of books, chiefly reprints of literary classics. Mr. Haldeman-Julius has sold over 30,000,000 of these in three years.* The best seller of the group is Plato's Trial and Death of Socrates. Said Mr. Haldeman-Julius of the working man and these volumes: "He can read the biography of a great man while riding to work; can learn the gist of Chinese philosophy during...
...cover of the first issue Mr. Haldeman-Julius said : " We are proud of this beginning, but we are not going to settle back with a satisfied...
...price of the Pocket Series did not, as had been announced in advertisements, rise from 5¢ to 10¢ a volume on June 30. The importation of paper from Europe and new presses enabled Mr. Haldeman-Julius to continue the sale of his books at 5¢ each...