Word: haldeman
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...publishers have been as prolific as E. (for Emanuel) Haldeman-Julius. In 30 years he has sold more than 300 million of his world-famed Little Blue Books, whose 2,000 volumes range from the Bible, Shakespeare and Aristotle to socialism, psychoanalysis and sex. Haldeman-Julius, an agnostic, has infuriated clergymen and delighted village atheists, but he has probably helped to open as many curious minds as he has helped to frazzle unstable ones. Last week, in the biggest sale of his career, he slashed his famed Little Blue Books from 10? to 6?, in an attempt to unload...
Hard pressed by the book slump, Haldeman-Julius had decided to junk his familiar, plain format in favor of a new look. From his printing house in Girard, Kans. (pop. 2,500), he will continue to fill mail orders for everything from Practical Masonry (No. 1,232) to Margaret Sanger's What Every Girl Should Know (No. 14). But from now on, the Blue Books will be dressed up in lively, illustrated jackets in every color except blue...
Kings & Commoners. The idea of bringing cheap books to the multitudes first struck Haldeman-Julius when he was 15, after he had breathlessly devoured a cheap copy of Oscar Wilde's Ballad of Reading Gaol. Maybe, he thought, if books were cheap enough, more people would read them. Fifteen years later, when he became the publisher of a weekly Socialist newspaper in Girard, Haldeman-Julius decided to try the idea. He pulled out the battered old Ballad and a companion copy of the Rubáiyát, handed them to his perplexed linotype operator to set in type...
Then came the reaction. In all Roman Catholic churches in Regina the Casti Connubü encyclical of Pope Pius XI was read: "Public magistrates have no direct power over the bodies of their subjects. . . ." Cried Social Credit League President Dr. Joshua N. Haldeman: "A beginning in reducing human beings to the category of livestock in a barnyard." Barrister Dorothy Greensmith saw a distressing vision: "Girls treated and released from institutions would become the prey of predatory human wolves...
...most people suppose. Reprints, at 39? to $2.49, total at least 10,000,000 copies a year. Biggest sellers: Grosset and Dunlap and Garden City (about 3,000,000 each). Another 10,000,000 is added by the nonprofit-making National Home Library's "Jacket Library" (15? & 25?), Haldeman-Julius' Little Blue Books (5?), Whitman Publishing Co.'s 10? Woolworth items such as Snow White...