Word: haldeman
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...Years, Rhyming Dictionary, Care of the Baby, How to Be an Orator. Step up, gennelmen'n laydeeez 'n take your pick! Any individual book for only fi' cents, a nickel, the twentieth part of a dollar! Ringmaster of and barker for this three-ring circus of literature: Mr. E. Haldeman-Julius of Girard, Kans...
...Haldeman-Julius is an American of the Americans. He believes in quantity production, dominant advertising, bargain-sales, small individual profit but big turnover and all the rest of it. He has adapted the methods of Ford to the business of publishing...
...typography is not like that of the Oxford Press, but it is legible. The paper is fair. And the books themselves, in general, are unimpeachable, for they include many of the best known classics. On most of them, of course, the author's copyright has expired, so Mr. Haldeman-Julius does not have to bother about paying royalties. At this very moment he has three million of these books in stock...
Besides which, he publishes various scientific books, Haldeman- Julius Weekly, Life and Letters (a literary and educational magazine) and is about to bring out Know Thyself, a monthly " devoted to investigations of sex, health, psychoanalysis, psychology and science...
...Haldeman-Julius unique in his field. The recently organized Kingsport Press, of Kingsport, Tenn., has established there a huge printing plant, with pulp and paper mill attached, to have a capacity of 250,000 copies a day. The Press's first order is an edition of 155,000 copies of the New Testament. After that it will turn to secular authors and produce a series including Stevenson, Kipling, Conan Doyle, Fenimore Cooper?256 page books, printed on standard paper, bound in cloth covers and sold at a price as low as costs will allow...