Word: haldemans
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...Haldeman-Julius of Girard, Kan., publisher of the famed "Little Blue Books" at 5c each (provided one buys not less than a dollar's worth), last week advertised...
...going to stop because I must give my full attention to my immensely successful Haldeman-Julius Monthly-The Enterprise of Bringing out 842 Good Books has been Sensational-over 75,000,000 sold in Five Years...
Skeptics muttered. "Can it be?" said they. "With 842 books edited, set up in type-only needing advertising and the grinding of the printing press to sell the output-can it be that Mr. Haldeman-Julius cannot spare the time to sell them? Can it be that the Halde-man-Julius 60-page monthly magazine with a circulation of 400,000 must have all of Mr. Haldeman-Julius' time? Can it be that the Little Blue Books-of which 75,000,000 have been sold in five years-can no longer be sold in sufficient numbers to be profitable...
...issues of your magazine, I have noted the advertisement of the Haldeman-Julius Co. of Girard, Kansas. Of the list published in TIME, 14 of the first 21 books are sex books. Then again, scattered throughout the rest of the list, one finds many more books on sex, morality and women. Furthermore, if one were to purchase some of these books, he receives for months afterwards a bi-weekly newspaper (socalled) full of advertisements on these sex books...
TIME has referred Subscriber Lavery's criticism to Subscriber E. Haldeman-Julius and awaits a reply...