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Word: haleakala (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
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Usage:

Happy to help. Poetess Moore forthwith suggested "The Ford Silver Sword" (a rare plant found only in the crater of Hawaii's volcanic Mount Haleakala), also the word Hurricane combined with a series of swift birds-Hurricane Hirundo (swallow), Hurricane Aquila (eagle), Hurricane Accipter (hawk). Slightly alarmed at the Moore deluge, business-wise Wallace warned: "It is unspeakably contrary to procedure to accept counsel-even needed counsel-without a firm prior agreement of conditions (and, indeed, to follow the letter of things, without a Purchase Notice in quadruplicate and three Competitive Bids). But then, seldom has the auto business...

Author: /time Magazine | Title: ADVERTISING: Ars Poetica | 4/22/1957 | See Source »

...tourists discover the really spectacular scenery of the other islands: the painted-desert colors of Kauai's Waimea canyon; the vast, gaping Crater of the Sun atop Haleakala on Maui; the hissing craters and the black sand beach on Hawaii, "the big island." Overall, the islands have the raw material to lure the tourist dollar, but Hawaii's capitalists-old & new-will have to build more hotels before they can handle enough tourists to close the gap between imports and exports...

Author: /time Magazine | Title: TERRITORIES: The Brown & White Mosaic | 2/18/1952 | See Source »

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