Search Details

Word: haleys (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
Sort By: most recent first (reverse)


Usage:

...husband Bill, a retired quality-control inspector whom she married in 1937, works continuously too, driving to the post office to mail entries (she won't risk the mail box) and buy stamps. He scouts around for precious entry blanks, but higher postal costs have forced Mrs. Haley to cut back on the number of entries she sends...

Author: /time Magazine | Title: In Florida: A Contest Winner's Road to Shoppertunity' | 9/18/1978 | See Source »

...Haley pardonably prides herself on what she refers to as "wintuition." But there is a lot of work and considerable technique involved. Take the copy that recently won her the Florida Championship in the Clarion Master Modulator contest, with prizes including a CB radio and antenna, plus a chance to compete for the grand prize of a Datsun 280Z, a $5,000 personal appearance contract and an all-expenses-paid vacation for two in London. Sample: "Amigo, knock the slack out, turn on your ears to the 40-channel maximum, legal power ... Stop walkin' the dog, gettin...

Author: /time Magazine | Title: In Florida: A Contest Winner's Road to Shoppertunity' | 9/18/1978 | See Source »

...took the trouble, Mrs. Haley explains, to learn CB language from a book. As a true contester, she made that extra effort, though, she freely admits, a knack at writing "picturesque speech," sharpened by a correspondence course at the All-American School of Writing in Philadelphia, helped a good deal...

Author: /time Magazine | Title: In Florida: A Contest Winner's Road to Shoppertunity' | 9/18/1978 | See Source »

...Haley offers plenty of tips on how to be successful at contesting. She follows the rules strictly, making sure that the cards, paper and envelopes are the proper size. Mrs. Haley went to East High School in Columbus and was good at spelling and penmanship. She tries to tailor her entries to the known preferences of the judges. Over the years she has become familiar with their likes and dislikes by reading the winning entries and studying the advice in the contest newsletters. Says she: "Some want cleverness, others want simple, homespun ideas...

Author: /time Magazine | Title: In Florida: A Contest Winner's Road to Shoppertunity' | 9/18/1978 | See Source »

...also consults a carton full of rhyming dictionaries, a thesaurus, catalogues of puns and books on analogy. She researches the products and tries to incorporate the manufacturers' sales pitches. Clever titles will give you an edge, advises Mrs. Haley, who has come up with such concoctions as "I Remember Mania's Turnips" and "Reunion Chicken." She won a $600 microwave oven for a frankfurter casserole called "Putting on the Dog," a freezer for a sandwich dubbed "Ham Snacktaculars" and a stuffed tiger from the health food store for naming it "Eaton Wright." Other Haley coinages include "Blendelicious...

Author: /time Magazine | Title: In Florida: A Contest Winner's Road to Shoppertunity' | 9/18/1978 | See Source »

Previous | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | Next