Word: half-hour
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...Americans ages 6 to 11 are graduating to is the Mighty Morphin Power Rangers (Fox), an absurdly camp, live-action sci-fi show that in the past three months, airing six days a week, has become the top- rated children's program on TV. In Los Angeles the half-hour show has already garnered ratings that rival Oprah Winfrey...
...writing to let you know that you must change your habits when you visit me. I know that you might have traveled thousands of miles just to take a half-hour tour of my campus, but you have to realize that some of your habits induce insanity in the very people you're visiting...
Procter & Gamble, which spends an estimated 5% of its total advertising budget of $2 billion on ethnic-oriented ads, reaches Spanish speakers through shows like Hablando, a popular half-hour morning program. AT&T, which sponsors Chinese Dragon Boat Festival races and Cuban folk festivals, runs broadcast and print ads in the U.S. alone that reach 30 different cultures in 20 different languages, including Korean, Tagalog and the West African dialect + Twi. Says Jacqueline Morey, director of multicultural marketing at AT&T: "Marketing today is part anthropology...
Slightly older children are the audience for the four-minute musicals known as music videos. If Aladdin is a traditional book musical, most music videos are not even booklet musicals. VH1 has hired Francis Coppola to oversee a series of special, half-hour music videos directed by important younger filmmakers, and it seems axiomatic that if some new species of live-action long-form musical is to evolve, it will owe at least as much to R.E.M.'s video Everybody Hurts, say, as to Vincente Minnelli's Meet Me in St. Louis. A big problem with Newsies, admits Menken...
Enough is Enough falls short even of giving us a half-hour's good time, which might be its only point (to the tune of $14, mind you). Finley's self-satisfied and almost preachy bucking of convention gets really old really fast. "If there is something that you don't want to do, don't waste your time trying to confront the source of your apprehension, or spend time trying to figure out why you can't deal with doing something--simply make up an excuse and be done with it," she writes. This accompanies her illustration...