Word: half-hour
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...discussion, which ran a half-hour over the scheduled 90 minutes, included several intense moments. West and Rivers both lost their microphones in one particularly emotive exchange on class divisions among Blacks...
...imagemakers, the paid political program has acquired an earnest but dreary air. The form has survived primarily as a weapon for fringe candidates like Lyndon LaRouche and as an election-eve ritual for major-party candidates, who by then are usually preaching to the converted. Perot, however, made half-hour political ads the centerpiece of his campaign -- with astonishing success. His first program, a lecture on the economy that aired in early October, drew a higher rating than the baseball play-off game it preceded. Though ratings dropped for subsequent broadcasts, Perot's month-long mini-series still did better...
...attempt to crumble Perot's support, White House Press Secretary Marlin Fitzwater told reporters Perot was "a paranoid person who has delusions." That pop-psych diagnosis was motivated by politics, of course, but it also squared with Perot's long history of obsession with plots. In one of his half-hour commercials, the Texan revived a claim that he had been the target of five armed terrorists hired by North Vietnamese to assassinate him 20 years ago. A single guard dog ostensibly scared the gunmen off his property. Perot never reported the incident to authorities, though he has frequently complained...
...first debate that "it's over," an angry candidate chastised him. And in the third and final debate, Bush finally found a focus and intensity that had eluded him and that he has carried into the homestretch. Perot, as maverick as ever, was scoring with what amounted to half-hour, chart-filled TV commercials; Bush was coming up in the polls, though not necessarily in likely electoral votes; Clinton was campaigning hard again, warning his followers that they dare not become so complacent as not to vote. Though the denouement seemed newly uncertain, two things were relatively sure...
Negative ads still abound, but they are generally straightforward and issue- oriented. One purpose of these attack ads, campaign insiders say, is to lay the groundwork for points the candidates can expound on later in the debates. Statistics (however dubious) are everywhere. Fittingly, Ross Perot's first half-hour ad, which aired twice last week, was a no-nonsense lecture on the sorry state of the U.S. economy, filled to the brim with charts and graphs -- not the kind of fare prime-time viewers would be expected to sit through. Yet it drew an impressive 12.2 rating (representing 11.36 million...