Word: half-hour
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Adding to the burden on the viewer -the inevitable victim-the rule has even served to multiply commercials. When the networks had control of the time, they allowed only three minutes for the hard sell each half-hour; local stations are raising that to five...
Cheap. Most of the syndicated entertainment shows that have filled the time have been produced on low budgets, $10,000 to $60,000 per half-hour, v. $100,000 for an average network show of the same length. Cheap game shows have proliferated, and shows that the networks once discarded such as The Lawrence Welk Show and Hee Haw, have been resuscitated...
...very few stations have responded to the rule with innovative programming. Westinghouse's five Group W stations have come up with discussions of black affairs, and its Baltimore station uses part of the time for family counseling. Some other stations have given a half-hour to their news departments...
West of Jackson we have a half-hour rest stop. I get in line for some food. A guy I remembers seeing in the Chicago Greyhound station, who looks my age and wears waffle stompers and a moustache, is sitting at the empty end of a table, and I sit down with him. Before I've finished my soup I find out we're both getting off the bus in Ann Arbor, where I'm visiting for a day and he's doing a psychiatry clerkship at the Michigan Medical School. He is very friendly, and very unassuming. He asks...
...down them. This Christmas, start of the holiday week in which ski-area operators do about one-third of their business for the year, more people than ever will be heading for the hills. Michigan auto executives and plant workers will politely jostle one another for spots in the half-hour lift lines at some of that state's 76 ski areas. In the South, where there are 15 ski resorts, young salesmen and account executives meet Atlanta college girls brushing up their parallel turns before heading for Aspen on semester break. Meanwhile, real estate developers in North Carolina...