Word: half-hour
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...nonpartisan mayoralty race was Democratic Congressman James Roosevelt. But the Roosevelt name evoked no magic whatsoever; Jimmy was loaded with dough but light on ideas. He put up hundreds of billboards, handed out bales of bumper stickers and buttons, appeared often on television with 15-minute and half-hour shows, plus so many other spots that his electronic omnipresence became irksome. Jimmy's campaign cost around $450,000. Yorty spent less than half that amount...
...program, which will feature half-hour speeches by John Kenneth Galbraith Paul M. Warburg Professor of Economics, Benjamin I. Schwartz ', professor of History and Government, and professors from other schools, will run from 7 p.m. until 2 a.m. A Shell Oil Co. film on the Mekong Delta will be shown during the evening...
...program Wednesday will consist of half-hour speeches by each of the participants, with a question-and-answer period after each speech...
Walter Cronkite, who holds down the same time slot at CBS, gets more per minute ($24,500) but only runs four minutes of commercials on every half-hour show. Thus Cronkite will gross about $25.5 million next year, tops at least for his network. Says one NBC spokesman: "Unless ABC puts Peyton Place on five nights a week, Huntley-Brinkley has no competition...
...glorious." Bradford Swan (Providence Journal) said Price sang "superbly," and Donald Cragin (Worcester Telegram) felt he performed "with the verve of one who has practiced generations for the moment." Elliot Norton (Boston Record) spoke of his "huge voice of great resonance," and later expanded his praise extensively in his half-hour TV discussion of the show. The show's two stars each wore a body microphone in order to be heard, but Price neither used nor needed one to reach every nook of the mamouth cavern that is the Shubert Theatre...