Word: half-hour
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...because the network could find no sponsors for the costly ($110,000 a week), rating-laggard Caesar's Hour, TV's best comedy show. Subdued, after almost two months of contemplating a new season without him, Caesar offered to render unto NBC a "reasonably" priced half-hour series with the old team of Caesar and Coca. The network hopefully set about trying to get a sponsor and a spot in which to fit the new show...
...figure somebody would like to see entertainment once in a while." Last week, with assists from skilled Arranger Nelson Riddle and Guest Frankie Laine, but mostly by just curling his voice around such tunes as Stay As Sweet As You Are and Shadow Waltz, Cole showed how entertaining a half-hour can be. But it is also serious business. "You know," he says, "if this show is successful, the other networks might even try to counterattack by putting other Negroes on opposite me. That's O.K. with me. Come to think of it, that's good...
...that lie hoarded in film vaults. Last week NBC began showing how the same technique can pay off in an exciting sports show, The Big Moment (Friday, 9:30 p.m. E.D.T.). Put together by Hearst Metrotone News experts with Sportscaster Bud Palmer as host-narrator, the first of the half-hour series presented a fast-moving cavalcade of memorable events, e.g., Roger Bannister outracing John Landy, Bobby Thomson's pennant-winning homer for the New York Giants in 1951, Seabiscuit's 1938 triumph over War Admiral. For change of pace, Big Moment showed a basketball-court brawl, inspected...
...making it one of the most popular stations in the New York metropolitan area. The station's simple yet radical idea: spare the listener the sound of the human voice, except at decent intervals, i.e., no oftener than every 15 minutes through the day and every half-hour in the evening. In between. WPAT. plays carefully chosen, well-groomed music, mostly the massed strings and muted brass of the Mantovani-Kostelanetz style, nothing more popular than show tunes or more classical than a Brahms waltz...
...almost impossible task. A graduate of the University of Pennsylvania, he is currently in charge of producing a movie for "A Program for Harvard College" which, he admits, is meant "to bring Harvard to Harvard alumni who don't normally get back here." Without a title yet, the half-hour film can nevertheless be summed up fairly accurately in one word: nostalgia...