Word: half-hour
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...Angeles, the Campbell Soup Co., for nearly three years sponsors of Double or Nothing (weekdays, 2 p.m., NBC), bought an additional five-day-a-week morning half-hour for the show, starting in May. And across the U.S., local stations were blossoming with a new giveaway called Lucky Number...
Then the Council recessed to let Burke take to the air over WHRB to state the Council's case before the student body. At 10:30 p.m., in an impassioned half-hour speech Burke railed against the "irresponsible machinations" against the Council...
...more than satisfied with Liebman's press notices on the Show of Shows, which have generally been raves. But the network has not yet figured out how to sell the package. At present, one half-hour is cooperatively sponsored by Swift & Co., RCA and United Fruit Co. More sponsors are needed* before the $40,000 weekly price...
William F. Prescott '49, a former Lowell House resident, drowned late Saturday afternoon when a light sailing canoe containing Prescott and George C. Lodge '50 capsized off Beverly Cove. Lodge was rescued by his brother Henry S. Lodge '52 after spending a half-hour in the freezing water...
...program will consist of the regular music listening hour, along with four half-hour shows of popular music, and the "Bandstand...