Word: half-hour
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After nearly three years of study, hard work, personal appearances and concert tours around the U.S., Soprano Margaret Truman figured that she was ready for her New York debut. After her half-hour Carnegie Hall concert last week, sponsored on a network hookup by the American Oil Co., she got a kiss from Opera Star Lauritz Melchior and a notice from the New York Herald Tribune's Critic Virgil Thomson who wrote: "Few artists now appearing before the public have Miss Truman's physical advantages, and almost none other has her dignity." But as for "temperament, the quality...
...This World. For his half-hour programs of folk song and plain song, interspersed with religious talks, Argentina's Radio Belgrano paid Fray José a record 60,000 pesos ($6,750) for eight broadcasts. But the money no longer went for the upkeep of lavish homes in California and Mexico. Fray José, bound by a vow of poverty, had turned it over to a Franciscan seminary now abuilding in Arequipa, Peru...
Brokenshire's latest comeback to radio appears to be sticking. It began with an announcing chore in 1945 on Theatre Guild on the Air. Then, two years ago, New York's WNBC signed him up to do Take It Easy, a half-hour (later expanded to 45 minutes) daytime disc-jockey show. His easy microphone manner and his new reliability made him a solid hit with both audience and sponsor. Soon, he picked up another show, the morning Melody Time. Last week one more was added: Inner Sanctum...
Myths & Marvels. Every half-hour a small group of museum visitors was ushered into a gallery that had been made over to look like a gimcracked Victorian theater. The antique chandelier dimmed, and on stage the "Magnificent Scenic Mirror" (which Rathbone had found in the University of Pennsylvania Museum cellar) was slowly unrolled. Painted on muslin, it showed the myths and marvels of the Mississippi valley as sketched or imagined by one Dr. Montroville W. Dickeson, a Burton Holmes of the 1850s, and executed by the "eminent Irish artist" John J. Egan. What Egan's effort lacked in accuracy...
...Marxian formula is simple, scriptless, and enormously successful. Each couple of contestants (three for each half-hour show) is given $20 and a chance to bet on their answers to questions in a given field. Quizmaster Groucho perches on a stool by the microphone, and chats with them between questions. He encourages them to tell their life stories, and as they talk, he festoons the impromptu dialogue with strings of rapid-fire gags, or simply guides his victims into verbal traps and lets them writhe. "Women are the best ones on this program," says Marx, carefully flicking cigar ashes...