Word: half-hour
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Hottest program news of all: after many a song & dance about it, Bing Crosby had decided to sign with Philco. Last week he sent them his terms, probably the steepest in radio history: 1) $35,000 for a weekly half-hour program; 2) the right to transcribe some shows. The reason: he might want to be somewhere else at broadcast time,* could record the program in advance...
...Eternal Light (Sun. 11 a.m., NBC). A half-hour adaptation of Racine's religious Athalie...
...popularity of Meet the Press's half-hour of give & take is largely due to Producer Rountree's ability to get top news figures for the program. She seems to know how to make men say yes when she asks them...
...Rueter, the Rueter Watch consists of a Plexiglas-covered metal disc with turned-up edges and a magnetized dial which automatically faces north. A brass needle in the dial's center casts its time-telling shadow on two rows of figures (one for summer, one for winter) with half-hour accuracy. Berliners were gladly paying 25 marks ($2.50) for it; regular watches are not officially on sale, cost up to $1,000 on the black market. It was clearly stamped a postwar product by its tinny materials, its cheap appearance, and even by its symbolism. In contradiction...
...MARCH OF TIME will go back on the air for a single, important broadcast on Tuesday, June 25, at 8 p.m. (E.D.T.) over the Columbia Broadcasting System. The entire half-hour show will be devoted to a dramatic enactment of the causes and results of famine conditions abroad and what Americans can do about them...