Word: half-hour
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...rescue of torpedoed seamen from the North Atlantic, Lieut. Henry Keene Jr. lost part of a tooth in an underwater fight with a drowning man, but hauled him in. Half-hour earlier he had gone overside to rescue a mongrel dog, got a Humane Society medal and the dog for his reward...
...name of Mejoral (derived from mejor, meaning better in Spanish) and let fly with a terrific sales campaign that has left South Americans groggy-but full of Mejoral. During 1942 "Mejoral es mejor," Sterling's new slogan, poured from 230 radio stations in 7,000 half-hour programs, 5,200 quarter-hours, 4,700,000 spot announcements. (In parrot-loving Mexico one brilliant radio plot backfired: at a contest offering prizes for the first parrot to say "Mejoral es mejor" over the air, all the parrots got mike fright.) Mejoral religious calendars (which devout Latin Americans love...
Britons pointed out that the 12.000,000 lost man-hours represented just one-fiftieth of 1% of total man-hours worked, or one half-hour's work lost per worker during the year. Said a Labour Ministry spokesman: "Though this proportion is infinitesimally small, it is still looked on most seriously as it is equivalent to 5,000 workers working full time. While making no optimistic forecasts for a reduction in 1943, the present publicity is part of a campaign started by the Ministry to reduce losses as far as possible...
...Believe (NBC), a half-hour Sunday afternoon spell of choral music of both Christians and Jews, is sent not only to the U.S. but also by short wave to U.S. troops overseas...
...Chaplain Jim (Blue Network), another Sunday half-hour program, is popular with service men's families, illustrates the chaplain's work with soldiers who are spiritually hungry or temporally blue...