Word: half-hour
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...close second to a perverse but inanimate object -the saucy ventriloquist's dummy known as Charlie McCarthy. At the 1939 finish, Charlie (Chase and Sanborn Hour) had an estimated 27,000,000 Sunday-night listeners: Jell-O's Jack Benny, an hour earlier on the same NBC-Red network, 24,000,000. Beginning Jan. 7, Standard Brands pared the Chase and Sanborn program to a half-hour, saving some $7,500 in airtime charges, plus salaries of Hollywood fixtures like Dorothy Lamour, Don Ameche...
...curious fact about the industry was that it had never been able to make a substantial improvement on Liebig's method. In most of the 500 U. S. plants, workmen with porcelain pitchers tediously hand-poured the liquid on flat plates of glass, had to wait a half-hour or more for the solution (silver ammonium nitrate and Rochelle Epsom salts) to deposit its silver...
...Harvard Glee Club of sixty members will give a half-hour concert at the dinner, it was announced by Mr. William a. Lawrence, co-chairman of the affair. Other entertainment will be provided by a section of the Band, by a professional orchestra, singers, instruments soloists, and student entertainers...
...fill the Walter O'Keefe half-hour, and give battle to Pot o' Gold as well, CBS on Dec. 19 raked up a radio program called Court of Missing Heirs, which had a brisk radio career two years ago in the Midwest, tracing heirs to unclaimed fortunes. Pecking away at a guesstimated pile of $160,000,000 in unclaimed estates in the U. S., Court of Missing Heirs so far this season has told the world about $350,000 awaiting long-lost brothers, errant sons, all manner of scattered kith & siblings...
...Hollywood, turned down an offer of $3,000 to endorse a cigaret, because he does not smoke and his vast fandom knows it. But he gum-chews like a kraut cutter. So last Sunday night Gene Autry went to work at $1,000 a week on a new half-hour radio show over CBS for Double Mint gum, replacing Wrigley's Gateway to Hollywood series of last year. First time out on radio's Melody Ranch, Gene lassoed the folks with I'm ridin' the range all day, Poundin' the plains all day Ridin...