Word: half
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Dates: during 1960-1969
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...increasing use of nudity and sexual innuendo in advertising, Madison Avenue is still the great exponent of talking to "the average person of good upbringing"-as one TV executive has euphemistically described the ordinary American-in ways that won't offend him. Although this is like fooling half the people none of the time, it has produced a handsome bouquet of roses by other names. Thus there is "facial-quality tissue" that is not intended for use on faces, and "rinses" or "tints" for women who might be unsettled to think they dye their hair. In the world...
...concocted a collection of substitute terms for use in politics. To "liberate," in the context of campus uproars, means to capture and occupy. Four people in agreement form a "coalition." In addition to "participatory democracy," which in practice is often a description of anarchy, the university radicals have half seriously given the world "anticipatory Communism," which means to steal. The New Left, though, still has a long way to go before it can equal the euphemism-creating ability of Government officials. Who else but a Washington economist would invent the phrase "negative saver" to describe someone who spends more money...
...Egyptian military vehicles. They were machine-gunned. Sentries were shot down before they could reach for their guns. Some men asleep in guard posts along the road died without waking when Israeli engineers leaped out of the half-tracks and slid satchel charges into the huts where they...
There is some ground for believing that the event is dedicated primarily to working up an even larger thirst than is usual Down Under. Last week's turnout of 4,500-half of them children -downed 3,360 pint bottles of beer, most of it sold from a bar sited in the center of the otherwise dry river...
...unfavorable opinion polls, the opposition Tories and even the once faithful unions, Britain's Prime Minister Harold Wilson has had nothing to crow about for a long time. Last week Chancellor of the Exchequer Roy Jenkins gave him something. Reporting on the balance of payments for the first half of the year, he announced that for the first time since 1962 Britain's income had exceeded the outgo. Said Jenkins, who scarcely seemed able to believe it himself: "We have been paying...