Word: half
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Dates: during 2000-2009
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...launchpads go, a half-hour comedy is pretty economical. By the end of the first season of Hannah Montana, Cyrus was a star. Assuming the company spent about $600,000 for each of the 26 episodes, it cost Disney about $15.6 million to set her up. Three seasons, more than 8 million CDs, $225 million worth of movie tickets, two concert tours, a best-selling memoir and 15 million Hannah Montana books later, says Disney, she's worth billions of dollars to the company. Of course, the channel reduced its risk considerably by casting the girl it wanted to develop...
...parents aren't about to steal candy from their babies by grounding trick-or-treating. The kiddies, however, aren't driving the growth. "Sales of adult items are surprisingly strong," says Nick Pardasani, CEO of costumes4less.com, an online retailer. "Children's costumes used to dominate. Now it's about half and half." Pardasani says his sales are up 40% this year. Michael Jackson, Bernie Madoff and Kate Gosselin outfits are flying off the shelves, according to Spirit Halloween. (Read "Let the Recession Be Your Halloween Costume Inspiration...
...ability to afford soap. In Bolivia, 25% of the country still doesn't have access to water in the home. Health officials recognize that every citizen must have a sink to wash their hands in before they can expect significant reduction in disease. But when more than half the population is already living with some sort of bacterial or parasitic stomach infection, it's crucial to encourage those who can wash their hands...
...Anyway, a book like “Unleashed,” which you mentioned—Jim Shepard and I decided to do that, and we gave half the money it made to animal charities and it’s still earning money for them, which is great, it makes me feel very good. So, much of my writing is still interconnected with animal concerns...
Seeing an opportunity to conquer a challenge and broaden his horizons, Munoz could not resist, and left his home in London in December 2007 for a nine-and-a-half-month trip that ended in New York...