Word: half
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Dates: during 2000-2009
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...certainly paid Lexus prices to see the Cameron vehicle this weekend. A ticket for one adult at an IMAX 3-D performance of Avatar at Manhattan's Lincoln Square 13 costs $18.50 (plus $2 if you order through Fandango). Yet, even with higher admission fees, Avatar took in only half of what New Moon, the second episode in The Twilight Saga, did a month ago in its first weekend. Indeed, New Moon earned the same as Avatar's entire weekend take in its first Fri. night. (See 10 things you need to know for Avatar's opening...
...rest of the top 10, all the holdover movies slipped from a third to a half of their last-weekend take (The Blind Side holding the sturdiest), except for the Oscar favorite Up in the Air, which soared 30% by adding 103 venues to last week's 72; it amassed nearly as much per screen as Avatar, and at relative bargain-basement prices. One new romantic comedy in wide release was meant to lure a more mature demographic than Avatar, but attracted almost nobody. Did You Hear About the Morgans?, with Sarah Jessica Parker and Hugh Grant as a married...
...This year, the Morters received some serious help: in addition to the half a million or so fans of their "Rage Against the Machine for Christmas No. 1" page on Facebook, British comedian Peter Serafinowicz urged his 268,000-plus Twitter followers to join in. Even Sir Paul McCartney signaled his approval in an interview with Sky News, saying "it would be kind of funny if Rage Against the Machine got it [Number 1] because it would prove a point," although this didn't stop the former Beatle from appearing with McElderry on The X Factor finale earlier this month...
...with nutrition. "The real issue is a food-industry segment saying, "We want to market our product to children. So we are going to add extra sugar that is completely unnecessary to improve the taste so that kids will drink more of our product." And since more than half of all flavored milk in the U.S. is sold to children in schools, she says, there's a lot to be lost if chocolate milk gets kicked out of the cafeteria. (Watch a TIME video on a bacon chocolate...
...torn down and rebuilt with remarkable speed. And while some homeowners come away with substantial compensation and improved accommodations when their former residences are demolished, complaints of underpayment or outright corruption are frequent. Official investigations have uncovered more than 1 million incidents of illegal land takeovers in the first half of this decade...