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...Wrap began quietly in December, but by last month, when it became the subject of a major ad campaign, the Mac Wrap was in all 14,000 U.S. McDonald's. For all that, it is a strange, simple little invention. To make a Mac Wrap, you take about half the interior of a Big Mac - a single beef patty, three quick squeezes of special sauce, less lettuce, less cheese, fewer pickles, fewer onions - and wrap the software in a tortilla instead of stacking it on a sesame-seed bun. McDonald's serves the Mac Wrap for only...
...kitchen, which is on the third floor of the main building, is the sort you would see in the back of house at an expense-account restaurant. It features granite countertops (requested by Coudreaut), a giant Wolf range that cost more than most McDonald's employees make in half a year, and a salamander, a device that professional kitchens use to brown food before serving. (See more about McDonald...
...sell the idea that the Mac Wrap is, in Coudreaut's words, "how people are eating today - on the go, in smaller portion sizes." Smaller doesn't necessarily mean healthier, though. McDonald's is acutely aware of the criticisms about the food it has sold for the past half-century, but in the end, it also knows that very few McDonald's customers have read Fast Food Nation, a scathing indictment of the industry, or seen the 2003 documentary Super Size Me, in which a filmmaker ate only McDonald's for a month and - shockingly - got fat. Instead, McDonald...
...that endive salad, Coudreaut sautéed a very simple wild-salmon fillet for me - just salmon seasoned with salt and pepper and cooked in olive oil. Four ingredients. I asked why four ingredients couldn't work at McDonald's. Coudreaut thought for a moment and gave a half nod, half shrug. "Maybe five years from now," he said...
...additional 170,000 Americans would have been murdered in the years since 1992. That's more U.S. lives than were lost in combat in World War I, Korea, Vietnam and Iraq - combined. In a single year, 2008, lower crime rates meant 40,000 fewer rapes, 380,000 fewer robberies, half a million fewer aggravated assaults and 1.6 million fewer burglaries than we would have seen if rates had remained at peak levels. (See pictures of crime in Middle America...