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...halfway movie: too expensive (reportedly $61 million) to be relegated to art houses, too stiff and forbidding to appeal to any part of a mass audience. In its Cannes gestation it was presented in two parts (though neither part bore an official title here), each slightly more than two hrs.: The Argentine, which covers Guevara's role in Fidel Castro's 1958 campaign across the Cuban jungle, ending in the flight of President Batista and the ascendency of Castro (Demian Bichir); and Guerilla, detailing Che's failed, ultimately fatal attempt to bring revolution in Bolivia...

Author: /time Magazine | Title: Soderbergh and Tarantino: Warrior Auteurs | 5/22/2008 | See Source »

...Catholic but "I believe in mankind" - and partly because so little information is vouchsafed about his non-jungle career or his private life. (You're about 100 mins, into Part One before Che mentions in passing that he has a wife and child back home.) Halfway through the film he has lost much of the power and poignancy you might expect of such a character, and by the end he's relinquished all our interest. After all that time spent with the revolutionary leader, the viewer still may ask, "So, who is this...

Author: /time Magazine | Title: Soderbergh and Tarantino: Warrior Auteurs | 5/22/2008 | See Source »

...went nearly halfway round the globe to find someone who would substantiate the addition of George W. Bush to your list [May 12]. Bush has little worldwide credibility, and a record 70% of the American public no longer supports his policies. By what reasonable measure is he one of the world's 100 most influential people? Jeff Clark, CHURCHVILLE...

Author: /time Magazine | Title: The TIME 100 | 5/21/2008 | See Source »

Merck/Schering-Plough's one-minute ad for the cholesterol-lowering drug Vytorin is a standard example: it repeats the drug's benefits over and over, but squeezes in risk information only once and just after the halfway mark. You won't see it on TV anymore - the drug maker pulled the ad in January after releasing results of a two-year trial that showed Vytorin was no better than a cheaper generic statin drug at preventing heart disease - but you can watch our dissection of it below...

Author: /time Magazine | Title: Do Consumers Understand Drug Ads? | 5/15/2008 | See Source »

...went nearly halfway round the globe to find someone who would substantiate the addition of George W. Bush to your list [May 12]. Bush has little worldwide credibility, and a record 70% of the American public no longer supports his policies. By what reasonable measure is he one of the world's 100 most influential people? Jeff Clark, CHURCHVILLE...

Author: /time Magazine | Title: Inbox | 5/15/2008 | See Source »

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