Word: haliday
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...make money. Eve if the Theater was sold out every night--and it wasn't--there would have been a deficit. The small capacity and the relatively low prices (tickets ranged from $3.30 top to a low of $90--the latter serving as a "come-on for suckers," Bryant Haliday '49 recalls) assured this. In the long run, the players themselves were the "suckers," and the Brattle movie theater opened...
...summer, even movies were not profitable. So last year, Haliday, in conjunction with Michael Wager, Miles Morgan '50, and Hunt, decided to revive the Brattle. Their decision was based on nostalgia rather than on any practical business sense, "We thought it would be fun" Haliday recalls. "Since we'd lose money on movies anyway, we figured we might as well lose it on plays...
...Haliday went down to New York and in a short time had rounded up much of the old troupe--many of whom gave up better-paying jobs to return to the Brattle. Once again, the season was artistically successful--both Henry IV, Part I and Othello made two-week stands at New York's City Center. And once again, it was a financial flop, just as Haliday and the other organizers had realized it would...
...cast will include Haliday (also manager of the theatre), Seymour Harvey '49, Jerry Kilty '49, Miles Morgan '49, Mendy Weisgal '49; Paul Sparer will handle props, and Arson Charles will be in charge of costumes...
Directors for the productions are still uncertain according to Haliday, but he hopes that Albert Marre, director of "Kismet," will be back in time for the last play...